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Fugon LeadsFugon Remodeling

Hi Jose

Latest leads

Where leads come from

Lead finders

Marketing

Inbox

Every reply from a customer in one place: emails, texts and website chats. Tap one to open the lead.

How to use this
  1. Orange means new. Someone answered and is waiting on you. Call or text them back while they are interested.
  2. Tap a reply to open the lead. You will see the whole conversation, and the reply is marked as read.
  3. Automatic messages stop by themselves once someone replies, so nobody gets a reminder after they answer you.

Building permits near you

New permits in Loudoun and Fairfax counties for basements, additions, remodels and new homes. These people are about to need painting or drywall.

How to use this
  1. Check it each morning. New permits show up here every day. The number on the tab is how many Hot ones are waiting.
  2. Start with Hot. These are basements, additions, new homes and big remodels, the jobs most likely to need paint or drywall.
  3. Reach out. Tap Directions to see the house. Leave a door hanger or a postcard, or knock if you are nearby. The work is just starting, so now is the right time.
  4. When they are interested, tap Add to my leads. The address and job are filled in for you. Add their name and phone and tap Save lead. It moves to your Leads tab like any other customer.
  5. Not a fit? Tap Not for us to clear it from your list. You can bring it back from the Not for us filter.
  6. Fairfax permits (marked Fairfax) show up once they're approved, so the work may already be underway. Call or knock soon.

Tip: use the county and town pickers to see only the towns you want to work in this week.

New homeowners near you

Homes that just sold in Loudoun County. New owners almost always paint and fix things up in their first few months.

How to use this
  1. Check it once a week. The county adds new home sales every week, about 2 to 3 weeks after closing.
  2. Start with Hot. These are houses and townhouses in your usual towns.
  3. Reach out. Leave a door hanger or mail a postcard to the address. Tap I reached out so you know who you already contacted.
  4. When they call or say yes, tap Add to my leads. The address is filled in. Add their name and phone and tap Save lead.
  5. Not a fit? Tap Not for us to clear it from your list. You can bring it back from the Not for us filter.

Tip: the county list has no owner names. Address mail "To the new homeowner."

Door hangers for won jobs

Every job you win comes with 20 neighbors who can see your truck. Here are the closest homes to each job.

How to use this
  1. Win a job. When you mark a job Won in Leads, it shows up here with the 20 closest homes. Make sure the job has its street address.
  2. Print the list or keep it open on your phone. The homes are in walking order, street by street.
  3. The week you start, hang a door hanger on each door: "We're working on your street this week." Hang it on the handle. Never put it in a mailbox.
  4. Tap Hangers are out when you are done, so you know which jobs are covered.
  5. When a neighbor calls, add them in Leads and write "door hanger" in the notes, so you can see how many jobs this brings in.

Tip: neighbors say yes more when they can see the work happening, so go the first or second day of the job.

Storm alerts

When the weather service warns of a bad storm, flood or deep freeze in Loudoun or Fairfax, it shows up here and you get an email. In the days after, homes find leaks, wet drywall and ceiling stains.

How to use this
  1. Watch for the email. You get one email per storm. The number on the tab is how many new storm alerts are waiting.
  2. Post on Google after the storm passes. Tap Copy post, open your Google Business Profile, add an update and paste it. A photo of a drywall repair helps.
  3. Want more calls that week? Reply to the storm email and we will raise your drywall ad for a few days.
  4. Check on past customers in that area with a quick text. People call who they already know.
  5. Done? Tap I posted it. Not worth it this time? Tap Skip. You can bring it back from the Skipped filter.

Tip: damage often shows up 2 to 5 days later, so a storm stays worth posting about for about a week.

Referral partners

Real estate agents, property managers and HOA companies near you. They need a painter they trust again and again. One good partner can send you many jobs.

How to use this
  1. Who they are. Real estate agents need quick paint before they list a home. Property managers need paint and drywall repair between renters. HOA companies keep a vendor list that homeowners and boards call.
  2. Reach out to 2 or 3 a week. Tap Call or Email. Each card says who to ask for. You can say:
    "Hi, this is Jose with Fugon Remodeling in Sterling. We do painting and drywall. If you have a listing or a rental that needs a quick paint job, we can get there fast and give a free written estimate."
  3. After you talk, tap Reached out. If they say yes, tap Partner. Check in with partners once a month.
  4. When a partner sends you a job, tap They sent a job. It opens a new lead that says who sent it. Add the name and phone and tap Save lead.
  5. Not a fit? Tap Not interested to clear it. You can bring it back from the filter.

Tip: HOA companies and property managers usually ask for your insurance certificate and a W-9. Keep both ready to email.

Website replies and booked calls

Everyone who fills out your website form or the chat gets a thank-you email within a minute, with a button to book a call. Booked calls show up here and on your calendar.

How to use this
  1. Set your hours once. Tap My hours and pick the days and times you can take calls. People can only book those times.
  2. Taking a day off? Add it under Days off. Nobody can book that day.
  3. When someone books, you get an email and it lands on your calendar with their name, phone and project. The lead also shows the call time.
  4. Call them at that time. Tap Call on the card.
  5. Can't make it? Tap Cancel. They get a short sorry email with a link to pick a new time.
  6. Replies sent shows every thank-you email that went out, so you know who already heard from you.

Tip: busy week? Switch the reply to "Thank-you only" and people get a "we'll call you soon" note with no booking link.

Email outreach

Every weekday morning, new leads from your bots get a short, friendly email from you. One follow-up a few days later, then it stops. You only deal with the people who answer.

How to use this
  1. It runs by itself. About 6 new emails go out each weekday morning, never more than 10 a day, from your second email address.
  2. When someone answers, you get an email and they show up in your Leads with "Replied". Just hit Reply or call them. Nothing else is sent to them.
  3. Already talking to someone? Tap Stop emails on their card. Adding a permit or new homeowner to your leads, or tapping Not for us, stops it too.
  4. Have their email? Tap Add email and they go into the line.
  5. Need a break? Tap Pause all. Nothing goes out until you tap Resume.

Tip: every email has your business address and an unsubscribe link. Anyone who unsubscribes is never emailed again.

See the emails
Find emails (for Sara)

Permits and home sales only list an address. Once a week: download the addresses, run them through the email lookup service, then upload the results file here. Homes with no email found are skipped.

Texting

People who ask for an estimate and tick "OK to text me" get a text from your business number with your booking link. Missed calls get one text back. Only people who reached out to you. Never cold leads.

How to use this
  1. It runs by itself. A text goes out a minute after someone sends the website form with the box ticked, or after you miss their call.
  2. Quiet hours. Texts only go out 8am to 9pm. Anything later shows Waiting and goes out at 8am.
  3. Replies come straight to your cell as a text, and to your email. They also show in the Inbox. Just reply from your phone.
  4. STOP works right away. If someone texts STOP, they never get another text. They show as Stopped in the OK-to-text list.
  5. Don't want to text someone? Tap Don't text on their card.
  6. Failed means the phone company didn't take it (often a landline). Call them instead, or tap Try again.

Every "yes" is saved with the time, the page and the exact words they agreed to, so you're covered.

Website chats

Every chat with Brushy on your website, word for word. People who left their number are already in your leads.

How to use this
  1. New chats show a number on this chip. Tap a chat to read the whole conversation.
  2. Left their number? They're already in your leads with the chat in their Conversation. Tap Open lead.
  3. Booked a time? The card says when. It's also on your calendar.
  4. No number left? Read what they asked. It tells you what people want to know, so nothing to do.
  5. Brushy never gives prices. If he isn't sure, he tells them you'll follow up and asks for their number.

Quote follow-ups

When you send a quote and don't hear back, the customer gets a friendly check-in email a few days later, then one more. It stops as soon as they write back or you mark the job Won or Lost.

How to use this
  1. Read the two emails below first. Change any words you like, then tap Looks good, turn on. Nothing is sent until you do.
  2. Send quotes like you do now. In Leads, tap Sent the quote. That starts the clock. The customer needs an email address on their lead.
  3. Check-in 1 goes out 3 days after the quote. Check-in 2 goes 7 days after that. Then it stops.
  4. It stops by itself when they reply, or when you move the lead to Won, Lost or any other stage.
  5. They called you instead? Tap Stop on their card so they don't get another email.

Tip: replies come to info@fugonremodeling.com, and you get a copy of every check-in there too. Emails only go out Monday to Saturday, 8am to 6pm.

Happy customers

When a job is finished, your customer gets a thank-you email with a button to leave a Google review, and a kind ask to send friends your way. A year later they get a short check-in about their next project.

How to use this
  1. Read the emails first. Nothing goes out until you tap Looks good, turn on. Want different words? Tap Change wording.
  2. Finish the job. Open the lead and tap Job finished. The thank-you goes out the next morning. If you forget, it goes out 14 days after you marked the job Won.
  3. Don't want to email someone? Tap Don't email on their card.
  4. No email on file? Tap Copy text and send it from your phone.
  5. They left a review? Tap They left a review so you know who did.
  6. Past customers (jobs won before this started) are not emailed on their own. Tap Send thank-you to ask them for a review too.

Tip: the best time to ask is right after the job, while they love how it looks. Every email comes from Fugon Remodeling and replies go to your inbox.

Public bids

Painting and drywall jobs posted by Loudoun and Fairfax counties, their schools and the state of Virginia. Steady work that pays on time.

How to use this
  1. Check it each morning. New public jobs for painting or drywall show up here, and you get an email. The number on the tab is how many new ones are waiting.
  2. Start with Painting / drywall. Might include paint means a repair or renovation job that often needs painting or drywall.
  3. Tap See the bid. Read the papers. Check the due date, and if there is a site visit, go to it.
  4. Going for it? Tap I'm bidding. It goes to your Leads so you can track it. Send your price the way the posting asks, usually online.
  5. Not a fit? Tap Not for us. You can bring it back from the filter.

Tip: public jobs usually ask for your contractor license, insurance certificate and a W-9. Keep them ready. Big jobs may also need a bond.

Time to repaint

Neighborhoods where the homes are 15 to 20 years old. That is when outside paint, trim, doors and decks wear out, and owners start calling painters.

How to use this
  1. Pick one or two neighborhoods a week. Start with Hot: lots of homes, in your usual towns.
  2. Tap Plan this one. Use the street list for door hangers or postcards, and post in that neighborhood's Facebook or Nextdoor group.
  3. Drive through. Tap Map to go to the middle of it. Look for peeling trim, faded front doors and gray decks.
  4. When someone calls, tap Got a lead here. The town and neighborhood are filled in. Add their name and phone and tap Save lead.
  5. Done with it? Tap Worked it. Not a fit? Tap Not for us. You can bring either back from the filters.

Tip: townhouse neighborhoods often have an HOA that repaints all the doors and trim at once. Ask who manages the HOA and offer to bid the whole job.

People asking for a painter

Neighbors on Reddit asking who to hire for painting, drywall or basement work in Northern Virginia.

How to use this
  1. Check it every morning. New posts come in each day. The first good answer usually gets the job, so speed matters.
  2. Start with Hot. These were posted in the last 3 days, in or near your towns.
  3. Tap Open post and read what they need. Reply like a neighbor: say hi, say you're local, and offer a free estimate. Add your phone number and fugonremodeling.com. Keep it short and friendly, and don't copy and paste the same reply everywhere.
  4. Tap I replied so you know which posts you already answered.
  5. When they message or call you, tap Add to my leads. The job and link are filled in. Add their name and phone and tap Save lead.
  6. Not a fit? Tap Not for us to clear it. You can bring it back from the Not for us filter.

Tip: you need a free Reddit account to reply. Some groups don't allow business ads, so answer the question and offer to help, and don't post ads of your own.

Basement-ready homes

Houses and townhouses built 2 to 5 years ago that still have an unfinished basement. Owners are settled in and ready for more space.

How to use this
  1. Start with Hot. County records say the basement is not finished yet, and the home is in your usual towns.
  2. Good and Maybe are a little farther away, or Loudoun homes the right age. Loudoun does not share basement details, so some of these may already be finished.
  3. Pick one street at a time. Use the town picker and leave a door hanger or mail a postcard: "Ready to finish your basement?"
  4. Tap I reached out so you know who you already contacted.
  5. When they call or say yes, tap Add to my leads. The address is filled in. Add their name and phone and tap Save lead.
  6. Not a fit? Tap Not for us. You can bring it back from the Not for us filter.

Tip: the list has no owner names. Address mail "To the homeowner." New homes are added every week.

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